Crafting an Employer Brand

Kathryn Minshew (founder/CEO) and Yusuf Simonson (CTO) of The Muse joined Design Driven in January 2017. Kathryn and Yusuf shared how employers can thoughtfully design an employer brand that resonates with the best candidates.

The Muse is an online career resource that offers a behind-the-scenes look at job opportunities and original career advice from hundreds of companies and leaders worldwide.

FirstMark Capital is an early stage venture capital firm based in New York City.

To become a part of Design Driven NYC, visit To find out more about FirstMark Capital, visit